Influencer Marketing Manager (B2B)

TL;DR

Influencer Marketing Manager (B2B): Managing end-to-end execution of B2B influencer campaigns with an accent on corporate brand value and professional decision-making journeys. Focus on scaling employee advocacy programs, partnering with industry thought leaders, and overseeing complex content production pipelines.

Location: Hybrid (London, UK)

Company

Global award-winning creative agency specializing in bringing together brand advertising, customer experience marketing, PR, and behavioral science.

What you will do

• Manage end-to-end delivery of complex B2B influencer campaigns, ensuring all KPIs are met or exceeded.
• Oversee content creation pipelines from brief to final delivery across social, digital, and offline channels.
• Develop and present strategically sound pitch and campaign decks for internal stakeholders and clients.
• Build and maintain trusting client relationships, acting as the primary day-to-day lead.
• Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators.
• Mentor and guide Account Executives, supporting their professional growth and acting as an escalation point.

Requirements

• 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales.
• Strong understanding of B2B audiences and professional social networks, specifically LinkedIn.
• Proven ability to create polished, logical, and visually compelling strategy and pitch decks.
• Outstanding stakeholder management skills with a track record of building productive relationships.
• Must be located in London to support a hybrid working pattern.
• Ability to navigate complex corporate compliance, legal, and brand safety requirements.

Nice to have

• Practical experience with content production processes, including video shoots and licensing.
• Experience working within a Corporate PR agency or B2B sales environment.
• Experience mentoring or delegating tasks to junior team members.
• Deep passion for the creator economy and emerging B2B social platforms.

Culture & Benefits

• Flexible working model with core hours from 10am to 4pm.
• 25 days annual leave plus one additional Volunteer Day.
• Comprehensive benefits including Bupa Healthcare and a 1.5:1 matching pension structure.
• Wellbeing support including monthly exercise membership, Unmind, and LifeWorks tool.
• Practical perks such as Season Ticket Loan and Cycle to Work Scheme.