Social Media Manager (FMCG)

TL;DR

Social Media Manager (FMCG): Managing day-to-day social presence, publishing, and performance tracking for a new FMCG brand account with an accent on platform optimization and data-driven content iteration. Focus on scaling high-volume content across TikTok, Instagram, and YouTube Shorts while integrating AI-assisted workflows.

Location: Hybrid (2–3 days per week in London, UK)

Company

Specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Own scheduling and publishing across TikTok, Instagram, and YouTube Shorts, ensuring all content is correctly formatted and timely.
• Adapt and optimize captions and structures based on platform-specific best practices to maximize engagement.
• Manage the content calendar in collaboration with Social Strategists, Content Creators, and Account Managers.
• Monitor social activity and trends to identify reactive opportunities and ensure brand-aligned community engagement.
• Analyze performance metrics (reach, retention, CTR) and provide actionable feedback to creative teams.
• Manage project-level budget tracking, including raising purchase orders and processing invoices.

Requirements

• Strong practical knowledge of TikTok, Instagram, and YouTube Shorts algorithms and audience behavior.
• Experience managing high-volume publishing for consumer or FMCG brands in agency or studio environments.
• Ability to translate data and platform insights into clear, actionable creative feedback.
• Proficiency with Gen AI tools for publishing workflows, copy generation, and performance analysis.
• Must be based in London to support a hybrid work model (2–3 days per week in office).
• Experience with project-level financial administration and budget tracking.

Nice to have

• Experience coordinating influencer or creator-led campaigns.
• Familiarity with professional social scheduling tools and community management workflows.

Culture & Benefits

• Access to cutting-edge AI technology to enhance creativity and efficiency.
• Work environment rooted in ambition, imagination, and a continuous learning mindset.
• Commitment to an inclusive, pro-inclusive, and anti-racist community.
• Participation in a company with science-based environmental and sustainability goals.