Product Growth Lead (Digital Health)

TL;DR

Product Growth Lead (Digital Health): Designing and optimizing the conversion journey from landing page to paid order for international markets with an accent on experimentation, patient psychology, and funnel optimization. Focus on scaling new market launches, building an experiment-driven culture, and leading cross-functional squads of PMs and engineers.

Location: Hybrid (3 days a week in London office)

Company

hirify.global, now part of Hims & Hers, is a digital health company building long-term care solutions, including the Juniper weight-management program.

What you will do

• Own the conversion journey and experiment roadmap from landing page to paid order across international markets.
• Lead and coach a pod of product managers and engineers to ship high-quality experiments and funnels quickly.
• Establish and scale an experiment-driven culture with strong data governance and documented learnings.
• Operationalize the product growth strategy into a prioritized roadmap aligned with company OKRs.
• Ensure conversion and funnel parity during new market launches to reach quality standards rapidly.
• Partner with performance, design, clinical operations, and finance teams to optimize unit economics.

Requirements

• 6+ years in CRO, experimentation, or product growth roles, including experience leading or building teams.
• Proven track record of owning a conversion funnel end-to-end and driving growth via structured experimentation.
• Experience managing cross-functional squads consisting of product managers, engineers, and designers.
• Strong analytical skills and ability to translate performance data into strategic decisions.
• Comfort with ambiguity and the ability to manage multiple international markets simultaneously.
• Must be based in or able to commute to the London office 3 days per week.

Nice to have

• Experience in healthcare or other regulated industries.
• Multi-market or international experience (Europe, APAC, or LATAM).
• Basic proficiency with SQL or BigQuery.
• Familiarity with AI workflow tools (e.g., Claude Code) to increase team velocity.
• Fluency in a second language relevant to hirify.global' target markets.

Culture & Benefits

• Hybrid work model with a strong culture of work-life balance and flexible hours.
• Equity options and an annual professional development budget.
• 25 days holiday plus bank holidays and a wellness allowance.
• Enhanced parental leave providing 20 weeks of paid leave for primary carers.
• Collaborative environment with a high talent bar and no-ego culture.