ASO Manager (Gamedev)

TL;DR

ASO Manager (Gamedev): Managing App Store Optimization efforts and improving organic install growth for mobile casual games with an accent on data analysis, keyword research, and creative optimization. Focus on translating performance metrics into actionable strategies and optimizing store assets to drive organic acquisition.

Location: Tel-Aviv, Israel (Onsite)

Company

hirify.global is a leading mobile gaming company creating innovative casual games such as Dice Dreams, Domino Dreams, and Disney Solitaire.

What you will do

• Analyze app store performance data and KPIs to identify growth opportunities.
• Monitor keyword rankings, conversion rates, and competitor activity to enhance organic performance.
• Develop data-driven ASO strategies and translate insights into actionable optimization requests.
• Conduct keyword and market research to optimize app titles, descriptions, and metadata.
• Collaborate with the design team to brief and optimize icons, screenshots, and promotional videos.
• Take full ownership of the organic performance of assigned games from strategy to execution.

Requirements

• Background in Marketing, Business, Data Analysis, Economics, or a related field.
• Strong analytical skills and a data-driven mindset for reading dashboards and drawing conclusions.
• Ownership mentality with the ability to independently drive projects end-to-end.
• High attention to detail and awareness of mobile trends and user behavior.
• Strong written and verbal English communication skills.
• Must be based in Tel-Aviv, Israel.

Nice to have

• Familiarity with ASO, SEO, mobile marketing, or performance marketing.