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4 дня назад

Senior Lifecycle & Automation Manager (Marketing)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Israel
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR

Senior Lifecycle & Automation Manager (Marketing): Designing and scaling lifecycle programs across the customer journey to improve lead nurturing, activation, and pipeline generation with an accent on multi-step customer journeys and HubSpot automation. Focus on funnel optimization, A/B testing, and integrating AI-powered workflows to drive measurable business impact.

Location: Hybrid (Tel Aviv, Israel)

Company

hirify.global is a leading platform for managing deskless teams, providing daily operations and communication tools for over 80,000 businesses worldwide.

What you will do

  • Own lifecycle marketing initiatives including lead nurturing, activation, onboarding, and dormant lead reactivation.
  • Design and optimize multi-step customer journeys across email, SMS, WhatsApp, and in-product experiences.
  • Build and manage hands-on automations and scalable infrastructure within HubSpot.
  • Run structured A/B testing and experimentation across messaging, timing, and workflows.
  • Leverage AI to build internal workflows and improve customer-facing experiences.
  • Analyze funnel performance using Looker and HubSpot to provide actionable growth recommendations.

Requirements

  • 4+ years of experience in lifecycle, growth, or marketing automation within a SaaS environment.
  • Hands-on expertise in HubSpot or similar automation platforms.
  • Strong analytical mindset with experience in funnel optimization and A/B testing.
  • Ability to work cross-functionally with Product, Engineering, BI, and Sales teams.
  • Location: Must be based in Tel Aviv, Israel (Hybrid)
  • High level of ownership and systems-thinking mindset.

Nice to have

  • Experience in hybrid PLG and sales-led SaaS environments.
  • Proficiency in SQL or technical data experience.
  • Experience with APIs, integrations, or no-code/low-code automation tools.
  • Familiarity with event-based lifecycle marketing and product usage data.

Culture & Benefits

  • Focus on long-term employee investment with continuous nurturing and training.
  • Supportive and encouraging work environment focused on team enrichment.
  • Social activities including weekly happy hours and holiday parties.
  • Opportunity to work on a product providing real value to deskless workforces globally.

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