Service Designer Expert (Digital Brand Strategy)

TL;DR

Service Designer Expert (Digital Brand Strategy): Defining scalable ingredient branding strategies for digital HMI ecosystems with an accent on brand visibility and multi-brand coexistence. Focus on establishing strategic foundations, governance models, and brand hierarchy across complex partner environments.

Location: Hybrid (Gothenburg, Sweden)

Company

hirify.global is a Swedish IT consulting and recruitment partner specializing in building high-performing technology teams and delivering end-to-end IT solutions.

What you will do

• Lead early-stage strategic alignment, discovery, research, and principle definition.
• Define brand hierarchy and interaction models across partner and subsidiary brands.
• Develop strategic principles for brand visibility, endorsement, and multi-brand coexistence.
• Create scalable frameworks and decision models for brand application (Standard / Bespoke / Avoid).
• Facilitate alignment across Brand, Product, Design, and external partner stakeholders.
• Produce strategic design documentation and guidelines for downstream UX/UI implementation.

Requirements

• Proven ability to translate business strategy into actionable brand and design principles.
• Deep expertise in brand architecture, ingredient branding, and experience ecosystems.
• Experience working within complex, partner-driven, multi-brand environments.
• Strong systems thinking and conceptual design capabilities.
• Excellent stakeholder management, facilitation, and communication skills.
• Ability to communicate ideas visually through conceptual mockups and illustrative frameworks.

Nice to have

• 10+ years of experience in brand design, service design, or design strategy.
• Experience within B2B, industrial, automotive, marine, or other technically complex industries.
• Familiarity with digital interfaces, HMI systems, connected products, or platform ecosystems.
• Demonstrated success leading strategic design or brand frameworks at an organizational level.

Culture & Benefits

• Flexible hybrid working model for optimal work-life balance.
• 25 days of annual leave.
• Annual wellness allowance of 3,500 SEK.
• Supportive culture that fosters continuous learning and professional development.
• Opportunity to collaborate with cross-functional teams on cutting-edge robotic technologies.