Product Lead, D2C (Gamedev)

TL;DR

Product Lead, D2C (Gamedev): Managing the direct-to-consumer business for a specific game to grow player relationships and revenue through the hirify.global Store with an accent on growth strategy, monetization, and commercial levers. Focus on designing offer calendars, driving traffic conversion, and coordinating cross-functional teams to integrate D2C into the game's ecosystem.

Location: Onsite in Helsinki, Finland. Relocation support is provided.

Company

A world-leading games company based in Helsinki, known for hits like Clash of Clans and Brawl Stars, focused on creating games that are played for years.

What you will do

• Own the D2C growth strategy, defining targets and mapping initiatives to drive revenue share, conversion, and retention.
• Design and implement the Store offer roadmap aligned with live ops, seasonal events, and content releases.
• Collaborate with Marketing and Community teams to drive Store traffic and optimize conversion funnels.
• Define requirements for the central Store platform team to improve UX and platform features.
• Integrate D2C thinking into game design and feature development to ensure a seamless player experience.
• Manage the live ops budget for D2C activations and conduct A/B tests to evaluate performance.

Requirements

• Experience in live game commercial operations, including monetization, live ops, or game product management.
• Deep understanding of game economies and seasonal content cadences.
• Strong analytical mindset with experience owning revenue KPIs and interpreting cohort data.
• Proven ability to influence and mobilize cross-functional teams without positional authority.
• Knowledge of mobile gaming communities (Discord, Reddit, creators) and their impact on player behavior.
• Strong operational discipline to manage complex calendars and multiple moving parts.

Nice to have

• Direct experience with D2C or web stores within the gaming industry.
• Experience managing a P&L or leading a business vertical.

Culture & Benefits

• Culture based on independent cells, high trust, and the freedom to take risks and learn from failure.
• Competitive compensation and a work environment that treats employees as human beings, not resources.
• Comprehensive relocation support provided by a dedicated mobility team for the employee and their family.
• Focus on long-term impact over job titles or corporate ladders.