Senior PPC/UA Manager (Google Ads)

TL;DR

Senior PPC/UA Manager (Google Ads): Managing and scaling performance acquisition funnels in Google Ads with an accent on Search and PMax campaigns for revenue growth and ROAS. Focus on developing acquisition hypotheses, AI-intent search behavior, and leveraging deep analytics for LTV and unit economics improvement.

Location: Fully remote or hybrid (option to work from the office)

Company

hirify.global is an international company developing meaningful, fast-growing products.

What you will do

• Own the full performance acquisition funnel in Google, from launch to optimization and scaling.
• Launch and optimize Search and PMax campaigns with a focus on revenue growth and ROAS.
• Develop and test new acquisition hypotheses, funnels, and AI-intent acquisition directions.
• Collaborate with Analytics and Growth teams on post-click metrics, cohort analysis, and LTV modeling.
• Work with the Creative Factory on test plans and scaling best-performing hypotheses.
• Build automation systems to improve testing processes and operational excellence.

Requirements

• 3+ years of hands-on experience with Google Ads (Search).
• Experience managing monthly budgets of $300K+.
• Strong understanding of search intent, keyword strategy, and scaling mechanics.
• Proven experience optimizing CPA, ROAS, and conversion funnels.
• Strong analytical skills in attribution, cohort thinking, and unit economics.
• Experience with BI tools such as Tableau and reporting systems.

Nice to have

• Familiarity with PMax and Bing Ads / Microsoft Ads.
• Previous experience setting up UA functions from scratch.
• Experience with landing optimization and CRO.
• Interest in AI products, AI-intent verticals, and AI-related search behavior.

Culture & Benefits

• Opportunity to work with large budgets and technically complex tasks.
• Flexible schedule with a choice between remote work or office attendance.
• Competitive compensation package with regular performance reviews.
• Respect for work-life balance, including provided vacation and sick days.
• Corporate events, gifts, and additional medical insurance.
• Compensation for professional training and conferences, plus office perks like paid lunches and snacks.