Sr Marketing Activation Associate (Regional Dolls)

TL;DR

Sr Marketing Activation Associate (Regional Dolls): Supporting and delivering regional commercial marketing initiatives for an assigned portfolio with an accent on campaign execution, performance analysis, and cross-functional coordination. Focus on translating global strategies into market-level plans, tracking KPIs, and driving business performance across retail channels.

Location: Slough, England (Hybrid work model)

Salary: £47,040 – £55,860 Yearly

Company

hirify.global is a leading global toy and family entertainment company with an iconic portfolio of brands including Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Execute regional marketing plans in collaboration with media and PR teams.
• Coordinate campaign rollouts to ensure alignment with brand and commercial priorities.
• Support AOP and A&P planning processes through data analysis and market insights.
• Partner with Sales and Supply Chain teams to support demand planning and forecast alignment.
• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Provide actionable insights to Global Brand Teams to optimize brand strategy and product development.

Requirements

• 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
• Tertiary qualification in Commerce, Business, Marketing, or a related field.
• Strong analytical skills with experience in performance tracking.
• Proven ability to manage cross-functional collaboration and project execution.
• Proactive problem-solving mindset with high attention to detail.

Culture & Benefits

• Competitive salary with a 7.5% target bonus scheme.
• Comprehensive benefits including private health, dental, life, and disability insurance.
• Generous paid time off: 25 vacation days plus birthday leave and volunteer days.
• Family-friendly policies including 24 weeks of fully paid leave for primary caregivers.
• Employee assistance programs and product discount schemes.
• Flexible work model combining in-person collaboration with remote flexibility.