Global Growth Marketing Specialist (SaaS)

TL;DR

Global Growth Marketing Specialist (SaaS): Leading trial nurture, activation, and conversion for the hirify.global Database portfolio with an accent on transforming users who download or sign up for a free trial into active product evaluators. Focus on analytical, experiment-driven role operating at the intersection of marketing, product, and sales.

Location: Cork, Ireland

Company

hirify.global is a people-first company enriching the lives of employees, customers, shareholders, partners, and communities by helping customers accelerate business transformation with simple, powerful, and secure solutions.

What you will do

• Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase.
• Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation.
• Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value.
• Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey.
• Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts.
• Analyze quantitative and qualitative data to diagnose drop-off points and inform/test new growth hypotheses.

Requirements

• 5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment.
• Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates.
• Technical fluency and experience with: Marketing Automation/CRM, Product Analytics, A/B Testing Tools, Landing Page Tools, Ad Platforms.
• Comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools.
• Previous marketing experience with audiences and an understanding of the Database buyer persona (preferred but not mandatory)

Culture & Benefits

• Innovative, fast-paced environment.
• Collaborative, accountable, ready, and empathetic culture.
• Opportunity to build your career with an exceptional team.
• Equal Employment Opportunity Employer.