Off-page SEO & GEO Specialist (Marketing)

TL;DR

Off-page SEO & GEO Specialist (Marketing): Building and scaling hirify.global's authority through backlinks, digital PR, and generative engine optimization to increase citations in LLMs. Focus on creating sustainable backlink acquisition systems and reverse-engineering LLM content retrieval.

Location: San Francisco, CA (Hybrid) or Remote (Americas, UTC-3 to UTC-10). US Citizenship/Visa required

Salary: $140,000 – $180,000 per year

Company

hirify.global is a developer tool that converts URLs into LLM-ready markdown or structured data via a single API call.

What you will do

• Own off-page SEO end-to-end, including link building, digital PR, partnerships, and guest contributions.
• Develop and execute a GEO strategy to ensure hirify.global is cited as a top answer in LLMs like ChatGPT, Perplexity, and Claude.
• Build a scalable backlink acquisition system and track metrics such as Domain Rating (DR) and referral traffic.
• Run digital PR campaigns by pitching to developer-focused publications, newsletters, and podcasts.
• Collaborate with the content team to create linkable assets, including original research and technical deep-dives.
• Monitor brand mentions and competitor citations to convert unlinked mentions into authority.

Requirements

• 5+ years of experience in SEO with significant off-page ownership for technical or developer-facing products.
• Deep expertise in GEO, including tracking LLM citations and reverse-engineering AI Overviews.
• Proven ability to target developer audiences and navigate GitHub-adjacent properties and dev communities.
• Strong outreach instincts and the ability to build genuine relationships with editors and maintainers.
• Ability to work independently as a solo operator without agency support.
• Data literacy with proficiency in Ahrefs and the ability to tie off-page work to activation metrics.

Nice to have

• Previous experience as a senior off-page SEO at a PLG SaaS or developer tool company.

Culture & Benefits

• Competitive salary and equity (up to 0.05%).
• Generous PTO with 15 days mandatory and a 3-month paid sabbatical after 4 years.
• Full health, dental, and vision insurance coverage for employees.
• Wellness stipend of $100/month and a $1,000/year Learning & Development budget.
• 12 weeks of fully paid parental leave for both parents.
• Retirement planning through a 401(k) plan and US-only pre-tax benefits (FSA/commuter).

Hiring process

• Application review requiring a portfolio of past campaigns or GEO strategies.
• Introductory alignment chat followed by a deep-dive technical campaign walkthrough.
• One-week paid work trial involving an audit and a 30-day strategy plan.
• Final culture and ownership chat with the founder.