Director Integrated MarComms (Marketing)

TL;DR

Director Integrated MarComms (Marketing): Leading the earned media ecosystem and social-first strategy for hirify.global in the EMEA region with an accent on GenZ engagement, influencer activations, and cultural relevance. Focus on architecting integrated storytelling, driving brand health metrics, and aligning communications with business growth objectives.

Location: Must be based in London, UK (Hybrid role).

Company

hirify.global is a global leader in the dating category, serving approximately 50 million users per month across 190 countries with a mission to foster real human connections.

What you will do

• Design and execute social-first communications strategies optimized for GenZ consumption habits.
• Architect integrated storytelling campaigns that leverage creators, influencers, and digital communities.
• Lead the earned media ecosystem, focusing on share of conversation and brand health dimensions.
• Collaborate cross-functionally with Social Media, Marketing, and Brand Partnerships teams.
• Anticipate cultural trends to proactively insert the brand into meaningful digital conversations.
• Manage local creator and media relationships to drive brand reconsideration and registration growth.

Requirements

• Proven experience in social-first ecosystems, influencer marketing, and digital content trends.
• Strong ability to translate high-level strategy into execution across multiple markets.
• Expertise in managing stakeholders within a complex matrix organization.
• Data-driven mindset with a focus on performance tracking and campaign optimization.
• Strong project management and prioritization skills.
• Must be based in London, UK to fulfill hybrid office requirements.

Culture & Benefits

• Work in a fast-paced environment combining startup hustle with global business impact.
• Comprehensive health coverage and competitive compensation packages.
• Access to team bonding events, social activities, and wellness perks like yoga classes.
• Opportunity to solve complex industry challenges within a creative and motivated team.