Marketing Team Leader (B2B SaaS)

TL;DR

Marketing Team Leader (B2B SaaS): Driving organic lead generation and executing growth strategies for a global mobility platform with an accent on SEO, GEO, and YouTube channel development. Focus on building and scaling content strategies, automating marketing workflows with AI, and leading a high-performing team to achieve measurable product growth.

Company

hirify.global is a global B2B product company providing all-in-one mobility solutions to entrepreneurs in 90 countries.

What you will do

• Own the full organic lead generation funnel from visibility to sign-up across SEO, GEO, and YouTube.
• Collaborate with product and sales teams to align messaging and execute go-to-market launches.
• Analyze marketing performance data to drive actionable decisions and report directly to leadership.
• Build and scale content strategies in collaboration with copywriters and marketers.
• Embed AI-powered workflows into daily operations for content generation, research, and reporting.
• Mentor and empower the marketing team while prioritizing tasks and overseeing performance.

Requirements

• 5+ years of digital marketing experience, including 3+ years in B2B SaaS or tech product marketing.
• 2+ years of team management experience.
• Proven track record of executing successful product launches and scaling organic lead generation.
• Deep hands-on expertise in SEO, GEO (AI-driven search/LLM visibility), and YouTube growth.
• Ability to identify and automate marketing workflows using AI tools.
• English: B2+ proficiency required for daily communication with leadership.

Nice to have

• Experience in mobility, B2B2C products, or emerging markets (Africa, SEA, LATAM).
• Proficiency with tools like SeRanking, Semrush, Surfer, Looker, and Growthbook.
• Experience in building or configuring AI agents for marketing automation.
• Background in influencer and partner co-marketing.
• Portfolio of personally created content (written or video).

Culture & Benefits

• Flexible working schedule and healthy work-life balance.
• Medical insurance and partial compensation for sports/gym.
• In-house English courses and budget for conferences, events, and professional courses.
• Opportunity to influence product direction and take initiative.
• Regular corporate activities and team events.