Content Marketing Specialist (DACH)

TL;DR

Content Marketing Specialist (DACH): Developing and executing content strategies for the German-speaking market across blogs, landing pages, and marketing campaigns with an accent on SEO optimization and localization. Focus on increasing organic visibility, optimizing conversion rates for ecommerce, and maintaining a consistent tone of voice across DACH touchpoints.

Location: Remote or onsite in Barcelona, Spain

Company

FYUL (comprising hirify.global, Printify, and Snow Commerce) is a global engine powering on-demand commerce at scale.

What you will do

• Develop and execute content strategies for the DACH market across blogs, landing pages, and marketing campaigns.
• Create, localize, and optimize blog articles, newsletters, email campaigns, and website copy.
• Conduct keyword research and apply SEO best practices to improve organic visibility and performance.
• Optimize landing and product pages to increase engagement and conversions.
• Collaborate with cross-functional teams including Growth, Product, Design, and CRM to align messaging.
• Monitor content performance and iterate strategies based on SEO and engagement insights.

Requirements

• Experience in content marketing, copywriting, SEO, or editorial roles.
• Native proficiency in German and excellent written English.
• Strong understanding of SEO principles, keyword research, and on-page optimization.
• Ability to write clear, engaging, and conversion-driven copy.
• Experience creating or localizing content for specific markets or audiences.

Nice to have

• Experience in ecommerce, digital marketing, or SaaS/on-demand platforms.
• Analytical mindset with an interest in performance tracking and optimization.

Culture & Benefits

• Option to work remotely or from a modern office in Barcelona.
• Flexible working hours with start times as late as 11 AM.
• Private health insurance and a dedicated Learning Budget for professional development.
• Additional paid days off for mental/physical well-being and personal celebrations.
• Access to mentorship, internal meetups, and hackathons.
• Employee discounts for designing and ordering custom merch.