Data Product Manager (Marketing Analytics)

TL;DR

Data Product Manager (Marketing Analytics): Owning the end-to-end marketing analytics domain with an accent on MMM, attribution, and incrementality methodologies. Focus on building a prioritised data product roadmap, leading cross-functional teams, and partnering with marketing leadership to drive investment decisions through defensible analytics.

Location: Hybrid (Hamburg, Germany)

Company

A leading international group creating innovative lottery experiences and investing in e-commerce ventures.

What you will do

• Own the marketing analytics roadmap, including prioritisation, sequencing, and strategic alignment.
• Lead a cross-functional team of analysts, data scientists, and engineers.
• Define and manage data products with clear success metrics and lifecycles.
• Drive marketing measurement maturity, including MMM, attribution, and incrementality testing.
• Partner with marketing leadership to inform investment decisions and performance reviews.
• Collaborate with the Tech Lead spine to ensure high engineering standards and architecture.

Requirements

• 8+ years of experience in analytics, with at least 3 years in a leadership role.
• Hands-on expertise in marketing measurement (MMM, attribution, incrementality).
• Strong understanding of marketing tech and AdTech stacks.
• Proven track record of building and growing high-performing analytics teams.
• Excellent stakeholder communication skills with experience presenting to VP and C-level.
• University degree in a relevant field or equivalent experience.

Culture & Benefits

• Unlimited vacation days plus 30 days of standard allowance.
• Annual development budget of €2,500.
• Flexible hybrid work setup with workation options via WorkFlex.
• Company pension scheme and subsidized gym membership via EGYM WELLPASS.
• Monthly mobility allowance and company bike leasing program.
• Regular team activities and company-provided lunches four days a week.