Youtube Channel Strategy Manager (Content Creation)

TL;DR

Youtube Channel Strategy Manager (Content Creation): Managing YouTube channels for artists and labels, focusing on maximizing reach, retention, and revenue through strategic marketing and optimization initiatives. Focus on providing hands-on support, conducting channel audits, and collaborating with internal teams to resolve issues and develop platform-specific initiatives.

Location: London, United Kingdom

Company

hirify.global is seeking a Youtube Channel Strategy Manager to join their UK team on a 6 Month Fixed Term Contract.

What you will do

• Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels.
• Execute strategic post-launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction.
• Provide ongoing support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
• Conduct detailed channel and video audits with actionable recommendations and implementation plans.
• Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.
• Provide best practice guidance and tailored strategic recommendations to assigned clients.

Requirements

• Minimum 3 years of digital video experience, including at least 2 years managing, programming, and optimizing YouTube channels.
• Deep understanding of the digital ecosystem and the ability to leverage platforms such as user-generated content and social media to achieve goals.
• Strong communication skills and the ability to work effectively with stakeholders at every level.
• Technically savvy and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
• Strong passion for and knowledge of music.
• Ability to work flexibly, including outside of standard office hours when needed.

Nice to have

• Familiarity with Canva, Photoshop, Final Cut Pro, and After Effects.

Culture & Benefits

• Join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• Excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
• Time off over winter break.