Sales Executive (Betting and Gaming)

TL;DR

Sales Executive (Betting and Gaming): Driving revenue growth for the BnG practice by delivering AI-Native transformation and software engineering solutions for Tier 1 and Tier 2 operators with an accent on platform modernization and compliance-by-design. Focus on building high-value partnerships and leveraging an established network of senior industry executives to accelerate new-logo growth.

Location: UK-based, with the ability to travel within the UK, EU, and occasionally the US

Company

hirify.global is a global software engineering firm and a trusted technology partner for market leaders and visionaries.

What you will do

• Develop and execute a strategic sales plan to drive revenue growth in the Betting & Gaming (BnG) practice.
• Identify, prospect, and cultivate new business opportunities with Tier 1 and Tier 2 operators, platform providers, and B2B suppliers.
• Build and maintain strong relationships with CxO and VP level executives, serving as a trusted advisor on AI and data offerings.
• Lead the end-to-end sales cycle, from initial contact to deal closure, coordinating PoCs and fixed-price MVPs.
• Stay current on industry trends, including the UK Gambling Act review, AI in regulated environments, and crypto/tokenization.
• Manage contract negotiations and activate AWS co-sell motions to leverage partner funding.

Requirements

• 5–10 years of enterprise technology sales or IT consulting experience within the betting and gaming sector.
• Deep domain understanding of the regulated gambling industry, including UKGC, MGA, and US state regulators.
• Proven track record of winning Tier 1 BnG operators (e.g., Entain, Bet365, DraftKings) as new clients.
• An established personal network of senior decision-makers (CTOs, CPOs, VPs) within the BnG sector.
• Must be UK-based with the ability to travel within the UK, EU, and occasionally the US.
• Strong consultative selling skills and the ability to translate complex technical concepts into business benefits.

Nice to have

• Familiarity with AI-driven personalization, LLMs, and agentic AI in regulated workflows.
• Knowledge of cloud-native sportsbook and casino architectures and AWS-based engineering.

Culture & Benefits

• Vacation and sick pay provided according to the laws of your country.
• Support for health insurance policies for employees and their families.
• Paid time off for state holidays regardless of the client’s schedule.
• Budget for IT certifications and access to top-tier learning platforms.
• Engaging corporate environment with large parties and frequent colleague get-togethers.