Content Marketing Lead (B2B SaaS)

TL;DR

Content Marketing Lead (B2B SaaS): Owning webinar operations and content strategy for the Back 2 Basics series and other segments with an accent on live hosting, scripting, and cross-functional coordination. Focus on driving MQL goals through high-visibility on-camera content, podcasting, and performance-driven storytelling.

Location: Toronto, ON (Must be residing in Canada)

Salary: $111,000 - $156,700 CAD

Company

A leading B2B SaaS platform providing software solutions for home services professionals.

What you will do

• Manage end-to-end webinar operations for the Back 2 Basics series, including guest coordination, scripting, and live production.
• Host live webinars in various formats, such as fireside chats, moderated Q&As, and solo product demonstrations.
• Write high-impact promotional copy for landing pages, emails, social media, and recap communications.
• Serve as a backup host for the "Toolbox for the Trades" podcast and other audio content.
• Collaborate with the Demand Generation team to ensure content aligns with MQL goals and the broader marketing calendar.
• Analyze performance metrics (registrations, attendance, conversion) to iterate and sharpen future programming.

Requirements

• 5-8 years of experience in content marketing or digital media, preferably within a B2B SaaS environment.
• Proven professional experience hosting and presenting on-camera (webinars, video content, or live events).
• Exceptional written and verbal communication skills for developing tight run-of-shows and punchy marketing copy.
• Hands-on experience with production tools: Goldcast, Riverside.fm, Asana, Contentful, HubSpot, Marketo, or Salesforce.
• Current residency in Canada.

Nice to have

• Experience with podcast production workflows, including scheduling and asset management.
• Background in demand generation and familiarity with the marketing funnel.
• Experience as a panel moderator or guest interviewer for professional content.

Culture & Benefits

• Flextime and strong support for autonomous work with ample learning and development opportunities.
• Comprehensive health benefits including company-paid medical, dental, and vision for employees and dependents.
• Financial security through RSP match and professional financial planning tools.
• Extensive family support, including parental leave and up to $20k in adoption reimbursement.
• Inclusive culture with dedicated leadership training and peer-recognition programs via Bonusly.