Senior Acquisition Marketing Manager (Performance Marketing)

TL;DR

Senior Acquisition Marketing Manager (Performance Marketing): Scaling customer growth through paid social and programmatic channels with an accent on full-funnel strategy and budget optimization. Focus on executing a rigorous testing roadmap and implementing AI-driven automation to maximize ROI across TikTok and Snapchat.

Company

hirify.global offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles through a personalized discovery platform.

What you will do

• Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels to meet growth targets.
• Manage and optimize significant media budgets to maximize acquisitions and ROI.
• Develop full-funnel campaign approaches including targeting, bidding, and landing page strategies.
• Lead a rigorous testing roadmap involving A/B tests, incrementality studies, and holdout experiments.
• Implement automation and AI-driven solutions to scale campaign management and performance.
• Collaborate with creative, product, and data teams to build high-performing assets based on performance data.

Requirements

• 6+ years of acquisition marketing experience with deep expertise in Meta, TikTok, and Snapchat.
• Hands-on experience managing and optimizing programmatic campaigns (DSPs, display, video).
• Proven success in managing large, complex budgets with clear ROI accountability.
• Experience automating and scaling campaigns using AI-powered tools and custom optimization workflows.
• Strong analytical skills in campaign performance analysis and attribution modeling.
• Ability to operate independently as a senior individual contributor.

Culture & Benefits

• Mission-driven environment focused on fostering meaningful, real-world connections.
• Commitment to diversity, equity, and inclusion as an Equal Opportunity Employer.
• Opportunity to work within a high-impact growth period for a global wellness platform.