Senior Acquisition Marketing Manager (Fitness/Wellness)

TL;DR

Senior Acquisition Marketing Manager (Paid Social/Programmatic): Scaling customer growth through paid social and programmatic channels with an accent on full-funnel strategy and budget optimization. Focus on designing rigorous testing roadmaps, implementing AI-driven automation, and maximizing ROI across TikTok and Snapchat.

Company

Building a platform for intentional living, connecting people with fitness and wellness experiences via brands like ClassPass and Mindbody.

What you will do

• Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to growth targets.
• Manage significant media budgets, pacing and reallocating spend to maximize acquisitions and ROI.
• Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy.
• Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments.
• Implement automation and AI-driven solutions to scale campaign management and performance optimization.
• Partner with internal creative teams to iterate high-performing assets based on performance data.

Requirements

• 6+ years of acquisition marketing experience with deep expertise in Meta, TikTok, and Snapchat.
• Hands-on experience managing and optimizing programmatic campaigns (DSPs, display, video).
• Proven track record of managing large, complex budgets with clear ROI accountability.
• Experience automating and scaling campaigns using AI-powered tools and optimization workflows.
• Strong analytical skills in campaign performance analysis and attribution modelling.
• Ability to operate independently as a senior individual contributor on a 1-year fixed-term contract.