Account Director, Implementation Planning (AI)

Location: Manchester, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised campaigns and measurable growth for leading brands.

What you will do

• Translate client strategies into detailed implementational plans across digital, audio, VOD, AV, and the wider media mix.
• Act as the primary day-to-day client contact for integrated media planning, activation, performance, and delivery.
• Lead cross-channel optimisation and implement advanced measurement and media testing frameworks.
• Use WPP Open and WPP Open Intelligence to identify data opportunities, test new tools, and apply AI-driven optimisation.
• Coordinate insights for future strategies and collaborate with Strategists, Comms Planners, and activation specialists.
• Provide line management, mentorship, and development for junior team members.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning across complex accounts.
• Expertise in cross-channel planning across digital, audio, VOD, and AV.
• Strong data analysis, audience insights, analytics, data validation, and integrated media testing skills.
• Advanced knowledge of the media landscape and core media buying platforms.
• Experience using planning and optimisation tools, including WPP Open and AI-driven tools.
• Strong client relationship management, presentation, collaboration, problem-solving, and expectation-management skills.

Culture & Benefits

• Collaborative environment focused on curiosity, kindness, growth, and meaningful public-impact work.
• Access to hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups, in-office events, thought-leadership sessions, and milestone celebrations.
• Competitive medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Equal opportunity workplace committed to respect, inclusion, and career progression.