Account Director (Media Planning)

TL;DR

Account Director (Media Planning): Driving day-to-day excellence in cross-channel media planning and activation with an accent on translating client strategies into detailed tactical plans. Focus on cross-channel optimization, leveraging AI-driven tools via WPP Open, and managing complex account performance.

Location: Manchester, United Kingdom (Hybrid: ~4 days/week in office). Must have the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit of WPP, specializing in creative personalization and growth for leading global brands.

What you will do

• Lead the translation of media strategies into detailed tactical plans across digital, audio, VOD, and AV channels.
• Manage day-to-day client relationships, acting as the primary point of contact for media performance.
• Drive cross-channel optimization and implement advanced measurement and media testing frameworks.
• Provide line management, mentorship, and professional development for junior team members.
• Utilize WPP Open and AI-driven optimization tools to identify data opportunities and improve campaign outcomes.
• Collaborate with strategists and activation specialists to ensure a unified approach via the OASIS framework.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning.
• Expertise in orchestrating integrated media strategies across multiple channels (Digital, Audio, VOD, AV).
• Strong data analysis skills and ability to leverage performance data for optimization.
• Proven track record of building trusted client relationships and managing high-level expectations.
• Right to work in the UK is mandatory.

Culture & Benefits

• Competitive medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and mental health awareness days.
• Access to global WPP networks for professional growth and learning.
• Hybrid work environment with frequent in-office events and collaboration.
• Preferential partner discounts.