Digital Marketing Coordinator (Media)

TL;DR

Digital Marketing Coordinator (Media): Development, execution, and optimization of digital marketing campaigns for CNBC’s subscription products with an accent on email, push notifications, and owned channel operations. Focus on managing end-to-end campaign lifecycles, implementing rigorous QA, and optimizing audience segmentation to drive subscriber growth.

Location: Hybrid, must be based in Englewood Cliffs, NJ (minimum 3 days per week in office)

Salary: $21 - $31 per hour

Company

hirify.global is a leading media company and home to iconic brands such as CNBC, USA Network, and Fandango.

What you will do

• Build, deploy, and QA outbound marketing campaigns across email, push notifications, and owned channels using Sailthru and Airship.
• Manage the end-to-end email campaign process, including audience segmentation, scheduling, and deployment of triggered and dynamic campaigns.
• Monitor and analyze performance metrics such as open rates and conversions, and develop reports on lifecycle engagement.
• Manage UTM tracking, vanity URLs, and redirect logic to ensure accurate attribution and seamless user experience.
• Collaborate with editorial, product, and creative teams to ensure marketing content is aligned with business goals.
• Support subscriber growth strategies and coordinate assets and copy for paid marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• Strong organizational skills for managing campaign workflows, trackers, and documentation.
• Excellent written and verbal communication skills with an eye for marketing copy.
• Must be based in or be able to commute to Englewood Cliffs, NJ for a hybrid schedule (3+ days per week).
• Ability to manage multiple priorities in a fast-paced media environment.

Nice to have

• 2+ years of experience in digital, lifecycle marketing, or campaign operations (media or DTC preferred).
• Hands-on experience with Sailthru and Airship platforms.
• Familiarity with UTM parameters, vanity URLs, and campaign QA best practices.
• Basic knowledge of HTML/CSS and experience with Adobe Photoshop or Canva.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and paid leave.
• Tuition reimbursement and a variety of employee discounts.
• Onsite amenities including a free fitness center with daily group classes and a gourmet cafeteria.
• Free shuttle transportation to and from Manhattan, Brooklyn, Hoboken, and Jersey City.