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Creative Designer - Performance Marketing (Mobile Games)
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TL;DR
Creative Designer - Performance Marketing (Mobile Games): Designing and producing video and static advertising creatives for a cozy mobile game across Meta, TikTok, Google, and AppLovin with an accent on motion graphics, gameplay capture, and performance-driven creative testing. Focus on optimizing creatives for marketing metrics, balancing quality with production speed, and establishing AI-assisted workflows.
Location: Remote or hybrid in British Columbia, Canada only; candidates must be located in BC or willing to relocate to BC. Hybrid work is available in Vancouver, with core hours from 10AM-3PM Pacific Time.
Company
is an established indie mobile game studio creating cozy idle games for female players.
What you will do
- Produce motion graphics and edit gameplay captures for social media advertising on Meta, TikTok, and YouTube.
- Design static ads that support digital marketing KPIs.
- Iterate on creative concepts and formats to improve marketing performance.
- Partner with the Growth Lead to plan and execute creative testing roadmaps.
- Balance creative quality with fast production requirements.
- Explore AI-assisted workflows to improve creative hit rates.
Requirements
- 3–5+ years of experience as a marketing designer, marketing motion graphics designer, or in an equivalent role.
- Portfolio demonstrating static and video creatives across UGC, gameplay, story-based, misleading, and meme formats.
- Strong skills in design, color, composition, typography, storytelling, and ideation.
- Excellent knowledge of Adobe Creative Suite and willingness to explore AI-assisted workflows.
- Understanding of trends among female mobile game audiences and the ability to balance quality with speed.
- Must be located in British Columbia, Canada, or willing to relocate to BC; current Canadian work authorization status must be provided.
Nice to have
- Experience in video game marketing and knowledge of marketing metrics such as CTR, CPM, and ROAS.
- Knowledge of Premiere Pro, After Effects, and Unity.
- Original 2D animated content on TikTok or Instagram with 50K+ views.
- Passion for mobile games and recent mobile gaming experience.
Culture & Benefits
- Small, fast-paced team with transparent and open communication.
- Remote work or hybrid work in Vancouver, BC.
- Flexible hours with Pacific Time core hours from 10AM-3PM.
- Vacation time and a two-week studio-wide vacation during Christmas.
- Growth opportunities within an established indie studio.
Hiring process
- Submit a resume, cover letter, and portfolio link.
- State current Canadian work authorization status and whether willing to relocate to BC.
- List the last three mobile games enjoyed during the past two years in the cover letter.
- All team members begin with a two-month contract before transitioning to full-time.
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