Creative Designer - Performance Marketing (Gamedev)

TL;DR

Creative Designer - Performance Marketing (Gamedev): Designing and implementing creative strategies across marketing channels for cozy idle games with an accent on motion graphics and static ad production. Focus on optimizing creatives based on marketing metrics and establishing AI-assisted workflows.

Location: Must be based in British Columbia, Canada, or be willing to relocate to BC

Company

Indie mobile game studio specializing in crafting cozy idle games for female players.

What you will do

• Produce motion graphics and edit gameplay captures for advertising on Meta, TikTok, and Youtube.
• Craft compelling static ads designed to drive digital marketing KPIs.
• Iterate on creatives based on performance metrics to optimize marketing efficiency.
• Partner with the Growth Lead to plan and execute creative testing roadmaps.
• Maintain a balance between high creative quality and fast production speed.
• Explore and establish AI-assisted workflows to improve creative hit rates.

Requirements

• 3-5+ years of experience as a marketing designer or marketing motion graphics designer.
• Strong portfolio showcasing a range of formats including UGC, Gameplay, Story-Based, and Meme creatives.
• Innate understanding of trends for the female mobile audience.
• Excellent knowledge of Adobe Creative Suite.
• Must have valid Canadian work authorization (Citizen, PR, or Work Permit).
• Must be located in or willing to relocate to British Columbia, Canada.

Nice to have

• Experience in video games marketing.
• Understanding of marketing metrics such as CTR, CPM, and ROAS.
• Knowledge of Premiere Pro, After Effects, and Unity.
• Proven success with original 2D animated content on TikTok or Instagram with 50K+ views.

Culture & Benefits

• Work in a small, fun, and fast-paced team with a focus on mutual respect and continuous learning.
• Full transparency and open communication across all team members.
• Flexible hours with core hours from 10 AM to 3 PM Pacific Time.
• Fully remote or hybrid work options within Vancouver, BC.
• Studio-wide vacation during the Christmas period.

Hiring process

• Submission of resume, cover letter, and portfolio.
• Verification of Canadian work authorization and relocation willingness.