Senior Mobile User Acquisition Manager (Travel)

TL;DR

Senior Mobile User Acquisition Manager (Travel): Driving paid user acquisition for a high-growth B2C mobile product with an accent on campaign optimization across Google UAC, Apple Search Ads, and Meta. Focus on managing unit economics, scaling LTV/CAC performance, and executing rigorous A/B testing to maximize conversion efficiency.

Company

hirify.global is a high-growth international company operating a B2C mobile travel product.

What you will do

• Manage and optimize end-to-end user acquisition campaigns across Google UAC, Apple Search Ads, Meta, and in-app networks.
• Take full ownership of app unit economics, including LTV, CAC, and retention metrics.
• Distribute and manage acquisition budgets to align with revenue targets.
• Conduct A/B testing on creatives, targeting, and bidding strategies to improve campaign efficiency.
• Collaborate with design teams to iterate on high-converting creative assets based on performance data.
• Monitor daily KPIs and conduct in-depth market analysis to identify growth opportunities.

Requirements

• Proven experience in mobile user acquisition for B2C products.
• Deep expertise in managing Google UAC, Apple Search Ads, and Facebook Ads.
• Strong analytical skills with the ability to calculate and optimize LTV and CAC.
• Experience in managing budgets and vendor relationships.
• Data-driven mindset with proficiency in performance reporting and A/B testing.