Senior Performance Marketing Specialist

TL;DR

Senior Performance Marketing Specialist (Edtech): Executing and optimizing paid acquisition campaigns across global markets with an accent on CAC, ROAS, and marketing efficiency. Focus on managing large-scale campaigns on Google, Meta, and TikTok, analyzing creative performance, and driving growth through data-driven decision-making.

Location: Remote (Candidate based in Rio de Janeiro)

Company

hirify.global is a US-based edtech platform connecting learners with native English tutors via on-demand video, operating in over 180 countries.

What you will do

• Own and optimize paid campaigns across Google, Meta, TikTok, and other global platforms.
• Monitor daily performance to improve CAC, ROAS, and overall marketing efficiency.
• Collaborate with the creative team to test new creatives, audiences, and placements.
• Build and maintain campaign reports and creative performance analysis.
• Contribute to budget planning and growth forecasting across international markets.
• Ensure campaigns are culturally relevant and properly localized for each target market.

Requirements

• 5+ years of hands-on experience in performance marketing or paid media.
• Proven track record managing Google Ads and Meta campaigns at scale.
• Experience running campaigns across multiple markets or regions.
• Strong analytical skills and comfort with data-driven decision-making.
• Ability to work independently in a remote, async environment.
• Professional English proficiency required.

Nice to have

• Experience in edtech, consumer apps, or subscription businesses.
• Familiarity with attribution tools like Appsflyer, Adjust, or GA4.
• Experience with local or regional ad platforms beyond Google and Meta.
• Experience managing influencer campaigns.

Culture & Benefits

• High-ownership role within a lean, global marketing team.
• Opportunity to impact growth across APAC, LATAM, and EMEA markets.
• Autonomy in campaign management and strategic decision-making.
• Fast-paced environment with a focus on iteration and strategic thinking.