Senior Lifecycle Marketing Manager (Cybersecurity)

TL;DR

Senior Lifecycle Marketing Manager (Cybersecurity): Designing and optimizing global lifecycle automations for subscription stages with an accent on customer onboarding, renewals, and win-back strategies. Focus on leveraging data insights to improve success KPIs and implementing multi-channel CRM campaigns.

Location: Hybrid in Vilnius or Kaunas, Lithuania. Office attendance is encouraged with the possibility of up to two remote days per week.

Salary: €2,700–€4,300 per month

Company

A global cybersecurity company dedicated to providing privacy and security tools for users worldwide.

What you will do

• Design, build, and refine global lifecycle automations for key stages including Onboarding, Renewals, and Win-Back.
• Use experimentation and data insights to prioritize enhancements and foster continuous improvement of success KPIs.
• Analyze customer behavior data to identify patterns, pain points, and opportunities for increased conversion.
• Partner with product, data, and research teams to integrate lifecycle expertise into company-wide initiatives.
• Lead innovative CRM campaigns and spearhead projects to advance lifecycle marketing strategies.

Requirements

• Experience in lifecycle marketing or product roles, preferably within subscription or app-based industries.
• Proven ability to implement and manage lifecycle automations across various stages.
• Data-driven approach to campaign analysis, testing, and roadmap development.
• Proficiency with modern CRM/CEP tools such as Iterable, Braze, Clevertap, or Klaviyo.
• Experience with multi-channel campaigning including Email, Push, In-App, and SMS.
• English: Proficiency is required as it is the daily working language.

Culture & Benefits

• Professional development support including budgets for conferences, books, and online learning.
• Health and wellness perks such as gym access, a physical coach, and regular mental health checks.
• Flexible choice of technical equipment and tools.
• Team culture featuring annual workations, Friday get-togethers, and company celebrations.
• Partial compensation for public transport costs.
• Hybrid work environment with a WFA (Work From Anywhere) policy.

Hiring process

• Introductory call to align expectations.
• Technical task or interview to demonstrate skills and expertise.
• Interviews with potential teammates and colleagues.