Product Manager (AdTech)

TL;DR

Product Manager (AdTech): Support the product development lifecycle for data-driven marketing solutions including the WPP Open AI platform with an accent on translating user needs and data insights into product requirements. Focus on leveraging SQL for product insights, managing backlogs in agile ceremonies, and facilitating stakeholder communication.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week.

Company

WPP’s Data & Technology Solutions builds data-driven solutions and technology products like WPP Open, an AI platform for marketing, with a global team of over 2,000 across 20 markets.

What you will do

• Define, document, and prioritize product requirements, user stories, and acceptance criteria based on user needs, business goals, and data analysis.
• Collaborate with Product Managers, Engineering Leads, Data Scientists, and UX Designers to align on features and data implications.
• Manage product backlogs, participate in agile ceremonies, and support release cycles.
• Conduct competitive analysis and market research on data and AI trends in marketing.
• Query datasets with SQL to analyze performance, identify trends, and inform strategy.
• Define and track KPIs, ensure data quality, and gather feedback for product iteration.

Requirements

• English fluency C2
• 0-2 years in product, business analyst, data analyst, or similar role with software development exposure
• Proficiency in SQL for complex queries, relational databases, and data warehousing
• Experience with Agile (Scrum, Kanban) and software development lifecycle
• Ability to define product requirements, user stories, and acceptance criteria
• Strong analytical skills to translate data into product insights
• Excellent communication to bridge technical and business stakeholders
• Bachelor's in Computer Science, Engineering, Business, Marketing, Economics, Statistics, or related field

Nice to have

• Data visualization tools (Tableau, Looker, Power BI)

Culture & Benefits

• Hybrid work with office presence around four days a week to foster creativity, collaboration, and connection
• Equal opportunity employer committed to respect and career progression
• Flexibility or accommodations available upon discussion with hiring team