SEO & GEO Content Specialist

TL;DR

SEO & GEO Content Specialist (Collegiate Apparel): Own blog, site content, and backlink strategy targeting high-value keywords in Greek life and custom apparel with an accent on search intent, on-page optimization, and AI-generated search visibility. Focus on creating engaging content for college audience, building authoritative link profile, and tracking performance to drive organic traffic and rankings.

Location: Remote (The Philippines)

Company

Largest collegiate custom apparel company in America focused on Greek life apparel.

What you will do

• Plan, write, and publish blog posts targeting Greek life, collegiate, and custom apparel keywords, aligned with seasonal events like recruitment and homecoming.
• Optimize on-page SEO including meta tags, headers, body copy, and internal linking across the site.
• Develop and execute backlink strategy through guest posts, pitches, and relationships in relevant communities.
• Create GEO content to appear in AI search answers on platforms like ChatGPT and Google AI Overviews.
• Track organic traffic, rankings, backlinks, and engagement to inform content roadmap and audits.

Requirements

• Located in The Philippines for remote work.
• 2+ years in content marketing, SEO writing, or related field.
• Portfolio of published work showing strong writing and search performance.
• Hands-on experience with Ahrefs, SEMrush, Google Search Console.
• Deep understanding of on-page SEO: keyword research, search intent, headers, internal linking, meta optimization.
• Ability to write in multiple formats for college-age audience.

Culture & Benefits

• Fast-moving, scrappy environment as an individual contributor.
• 2-month paid sabbatical for eligible long-term employees.
• Equal employment opportunity employer promoting diversity and inclusion.