Marketing Manager (Property)

TL;DR

Marketing Manager (Property): Leading end-to-end marketing for Build to Rent (BTR) developments with an accent on lead generation, lease-up strategies, and multi-channel campaign execution. Focus on optimizing the lead funnel, managing third-party creative agencies, and driving occupancy through data-led performance marketing.

Location: Hybrid in Manchester, UK

Salary: £40,824 - £45,360

Company

hirify.global is a major financial institution rebooting its approach to finance and property through its Lloyds Living BTR portfolio.

What you will do

• Lead end-to-end marketing for BTR developments, from pre-launch awareness to stabilisation and lease-up.
• Develop and execute integrated campaigns across digital channels, social media, property portals, and paid media.
• Oversee the production of marketing collateral, including CGIs, photography, videography, and virtual tours.
• Manage lead nurture campaigns and optimize property portal products to increase application conversions.
• Track channel performance and manage development-level budgets to ensure high ROI.
• Collaborate with internal Leasing, Operations, and Brand teams while managing external creative and media agencies.

Requirements

• 5+ years of experience in property marketing, specifically within Build to Rent (BTR) or residential lettings.
• Proven track record of delivering successful multi-channel property marketing campaigns.
• Strong expertise in demand generation and lead funnel management.
• Hands-on experience with digital marketing, property portals, and paid media.
• Experience briefing and managing creative and media agencies.
• Data-led approach to optimizing marketing activity using performance insights.

Nice to have

• Relevant marketing degree or professional qualification.

Culture & Benefits

• Generous pension contribution of up to 15%.
• Annual performance-related bonus and employee share schemes.
• 28 days of holiday in addition to bank holidays.
• Comprehensive wellbeing initiatives and generous parental leave policies.
• Commitment to an inclusive workplace with dedicated support for diversity and disability adjustments.