Digital Media Manager (f/m/d) Programmatic Video, Display & Social (Marketing)

TL;DR

Digital Media Manager (Programmatic Video, Display & Social): Hands-on management and optimisation of programmatic video, CTV, online video, and paid social campaigns with an accent on performance monitoring, bid adjustments, budget pacing, and AI-driven process automation. Focus on developing data-informed media plans, implementing automations using AI tools like ChatGPT or Zapier, and building AI-powered media infrastructure including reporting and optimisation logic.

Location: Karlsruhe (hybrid with two flexible home office days per week)

Company

Leading European provider of cloud infrastructure, hosting services, and digitalization solutions for SMBs operating across 18 markets in Europe and North America.

What you will do

• Manage and optimise programmatic video, CTV, and online video campaigns via DSP platforms like DV360 or The Trade Desk, including daily performance monitoring, bid adjustments, and budget pacing.
• Handle CTV inventory across streaming publishers like Netflix, Disney+, DAZN and manage paid social video campaigns on Meta, YouTube, TikTok.
• Implement tracking, maintain campaign naming conventions, and develop data-informed media plans with performance forecasts and recommendations.
• Build performance reports and translate data into actionable insights.
• Identify repetitive tasks and implement AI automations using tools like ChatGPT, Claude, n8n, or Zapier.
• Contribute to AI-powered media infrastructure such as briefing templates, automated reporting, and data-driven optimisation.

Requirements

• Good English required; German is a plus
• 2–3 years of experience in digital media management focused on programmatic video, CTV, and/or online video.
• Hands-on experience with at least one DSP (DV360, The Trade Desk or equivalent) and working knowledge of Campaign Manager 360 (CM360).
• Understanding of video inventory, auction mechanics, CTV characteristics, publisher deals, frequency capping, and viewability.
• Comfortable with video and media KPIs (CPM, Reach, Frequency, Brand Lift, CTR, CPV, CPA).
• Curiosity about AI and automation tools; structured, self-driven working style.

Nice to have

• Experience using AI tools in daily work (ChatGPT, Claude, Gemini).
• Familiarity with reporting or BI tools (Looker Studio, Google Analytics, Tableau).
• Experience with paid social video (Meta, TikTok, YouTube).
• Basic knowledge of ad server systems.
• Exposure to publisher deal management (PMP, direct deals).

Culture & Benefits

• International environment with career opportunities in Europe and USA.
• Flat hierarchies, friendly culture, dynamic team with colleagues from around the world.
• Brand-new offices in Karlsruhe or Berlin with roof terrace, free fruit/drinks, employee events.
• Flexible working hours, above-average remuneration, two flexible home office days per week.
• Seamless induction, coaching, and open support.