Sr. Growth Data Analyst (PLG)

TL;DR

Sr. Growth Data Analyst (PLG): Analyze acquisition, activation, trial performance, and conversion across the full funnel with an accent on channel performance, experimentation, and revenue impact. Focus on identifying leading indicators of user behavior, building automated dashboards, and using AI-assisted tools to surface insights and anomalies.

Remote

Company

#1 software provider for fitness businesses worldwide, supporting 30K clubs, 650K coaches, 40M members, and processing $12B in payments annually across products like ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.

What you will do

• Own and analyze growth and marketing funnels from traffic to upgrade.
• Partner with Growth and Marketing to define success metrics for campaigns and initiatives.
• Analyze channel performance, conversion rates, and cohort quality to inform decisions.
• Support A/B testing across landing pages, onboarding, messaging, and prompts.
• Build and maintain dashboards and reports for stakeholders.
• Use AI and LLM tools to automate analyses and detect trends.
• Collaborate with Product teams on instrumentation and growth insights.

Requirements

• Advanced English required for daily interaction with global teams and documentation
• 4–6 years in Data Analyst role, ideally supporting Growth, Marketing, or Product in SaaS/PLG.
• Experience with event-level datasets and unstructured data for actionable insights.
• Strong SQL skills for large datasets and data gap diagnosis.
• Product/growth analytics tools like Mixpanel, Amplitude, Heap.
• Dashboard tools like Looker, Tableau, Power BI.
• Understanding of PLG metrics: activation, conversion, retention, cohorts, CAC, monetization.

Culture & Benefits

• Culture based on Best Life (respect, trust, belonging), Growth Mindset (learning, mentorship), One Team (collaboration, fun).
• Quarterly collective disconnection days worldwide.
• Health, dental, and life insurance plans.
• Meal allowance for supermarkets and restaurants.
• Home office allowance and gym membership app.
• Educational partnerships with discounts on universities, English schools.
• Payroll loans, EAP for psychological/legal/financial support, partner discounts.