Director, MAI Search (Performance Marketing)

TL;DR

Director, MAI Search (Performance Marketing): Coordinating and delivering mobile app-install campaigns for a high-profile global client with an accent on search activity and MMP tracking. Focus on optimizing Google App Campaigns, Apple Search Ads, and managing a global delivery team to exceed performance targets.

Location: London, United Kingdom. Must have the right to work in the UK. Hybrid approach: teams are in the office approximately four days a week.

Company

hirify.global is an AI-driven media operating unit that helps leading brands navigate growth through data, intelligence, and a pioneering agentic marketing platform.

What you will do

• Coordinate and deliver app-install campaigns and tracking/reporting needs using MMP tools like Kochava.
• Manage search, app-store, social, and display MAI activities across major European markets.
• Lead and quality control the output of UK-based and Global Hub teams to ensure adherence to governance and best practices.
• Develop strong relationships with clients and suppliers, acting as a trusted advisor on platform and industry trends.
• Drive process automation and operational efficiency within activation finance processes.
• Coach and motivate team members, overseeing their career progression and professional development.

Requirements

• Proven expertise in performance media, specifically with mobile app-install (MAI) campaigns across multiple channels.
• Deep knowledge of Google App Campaigns, Apple Search Ads, and MMPs (ideally Kochava).
• Strong leadership and people management experience, including managing distributed teams.
• Ability to set performance-centric KPIs and evaluate activity against business growth targets.
• Right to work in the UK is required.
• Excellent organizational and communication skills.

Nice to have

• Professional digital media or advertising qualifications.
• Proficiency in second languages.
• Hands-on experience in planning, buying, and optimizing across all performance channels.

Culture & Benefits

• Hybrid working model designed to foster creativity and collaboration.
• Comprehensive benefits package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Dedicated employee mental health awareness days.
• Access to the global WPP network for professional growth and networking.