Marketing Automations Specialist (Forex)

TL;DR

Marketing Automations Specialist (Forex): Building and optimising data-driven omnichannel lifecycle journeys for client acquisition, activation, retention, and reactivation with an accent on personalisation, segmentation, and compliance. Focus on designing multi-stage campaigns using behavioural and trading data, advanced dynamic content, and A/B testing to enhance ROI and client experience.

Location: Larnaca, Cyprus. Hybrid work model (2 days working from home). Applicants must be eligible or have legal authorization to work in Cyprus. Visa sponsorship and relocation assistance available.

Company

Internationally acclaimed multi-asset broker delivering cutting-edge trading tools, platforms, and conditions to traders worldwide, committed to innovation, transparency, and excellence in financial markets.

What you will do

• Develop and execute data-driven omnichannel campaigns aligned with client lifecycle stages and business objectives.
• Design and build multi-stage journeys for conversion, retention, reactivation, onboarding, education, and loyalty using behavioural and trading data.
• Manage end-to-end setup and optimisation of CRM platforms like Salesforce Marketing Cloud, HubSpot, Optimove, or Solitics.
• Localise journeys based on market insights and create dynamic segmentations with conditional logic for personalisation.
• Collaborate with CRM, Content, Design, Product, and Analytics teams to align messaging and targeting.
• Monitor performance, conduct A/B testing, optimise journeys, and maintain dashboards linking to business KPIs.

Requirements

• 3+ years hands-on CRM experience building omnichannel campaigns in Forex industry.
• Deep understanding of client behaviour, regulatory requirements, and industry dynamics.
• In-depth knowledge of lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
• Proficiency in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
• Strong analytical and project management skills; fluency in English required.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Nice to have

• Additional languages.
• Master’s degree.

Culture & Benefits

• Hybrid work model (2 days WFH).
• Comprehensive health & life insurance, provident fund after trial.
• Monthly Wolt vouchers, gym membership, Udemy Business access, training allowance.
• Additional paid annual leave (up to 30 days), birthday leave, summer short Fridays.
• Referral bonus program.