Digital Marketing Manager (iGaming)

#vacancy #igaming #marketing #handson #growthpotential

Digital Marketing Manager (iGaming) | Nicosia

About the Role
Our group of companies in the iGaming industry is looking for an elite, data-driven Digital Marketing Manager (Level 5) to own and scale our global acquisition strategy end-to-end.
This is a hands-on “builder” role, where you will lead from the front—designing strategy, executing campaigns, and building a high-performance marketing team from the ground up. You will be responsible for scaling our Sportsbook and Casino brands across both regulated and offshore markets, driving sustainable growth through performance marketing excellence.

Key Responsibilities
Strategic Leadership & Team Growth
Own and execute the end-to-end digital marketing strategy across Sportsbook and Casino verticals
Build, mentor, and lead a high-performing marketing team (media buyers, CRM, affiliates, social, ad ops)
Manage external partners including agencies, affiliates, and webmasters
Own and control marketing budgets, ensuring strong performance across CPA, ROI, and ROAS targets
Develop and scale online presence across Social Media and paid channels
Drive a culture of performance, accountability, and continuous improvement

Performance & Acquisition
Lead full-funnel acquisition strategy across Affiliates, Programmatic, Paid Social, and DSPs
Own media buying execution, remaining hands-on with key platforms and campaigns
Manage and scale affiliate programs, including partner acquisition, deal negotiation, and optimization
Optimize the full user journey, improving LTV/CAC ratios, conversion rates (CRO), and retention funnels
Design and implement A/B testing strategies across creatives, landing pages, and funnels
Leverage innovative and non-conventional approaches to navigate complex and competitive markets

Data, Analytics & Retention
Build a data-driven marketing culture, leveraging tools such as GA4, GTM, and BI platforms
Analyze performance data and deliver actionable insights to drive growth decisions
Implement CRM and remarketing strategies, improving retention and player lifetime value
Work closely with Product and Tech teams to integrate tracking, dashboards, and data pipelines
Continuously optimize campaigns based on real-time data and performance metrics

Requirements & Qualifications
Experience
Strong experience in iGaming (Casino and/or Sportsbook) — mandatory
4+ years in digital/performance marketing, with 2+ years in a leadership role
Proven experience managing high-budget, multi-channel acquisition strategies
Deep understanding of regulated and offshore markets, with strong exposure to high-risk markets (e.g., Turkey)
Hands-on expertise with:
Google Ads, Meta Ads
GA4, GTM
DSPs and programmatic platforms
Affiliate marketing ecosystems

Skills & Mindset
Highly data-driven and analytical, with strong attention to detail
Strong technical understanding of marketing tools, automation, and BI systems
Ability to translate data into strategy and actionable insights
Excellent communication skills, able to bridge creative and performance marketing
Proven ability to manage in-house teams and external agencies simultaneously
Comfortable operating in fast-paced, high-growth, and ambiguous environments

Languages
Mandatory: Excellent English (written and spoken)
Nice to have: Turkish or additional languages

Benefits
Private medical insurance
Professional development budget to support your growth
Opportunity to work in an exciting, fast-paced startup environment within a growing iGaming group

What We Offer
Opportunity to build and scale a global marketing function from the ground up
High-impact role with direct influence on company growth and revenue
Dynamic, international, and performance-driven environment
Clear career progression into senior leadership roles (Head/Director level)