Paid Media Specialist

TL;DR

Paid Media Specialist: Develop and execute performance marketing strategies across multi-channel campaigns (paid social, PPC, display) with an accent on data analysis, optimization, and ROI maximization. Focus on audience targeting, budget management, A/B testing, and generating actionable insights to drive acquisition and conversions.

Location: Hybrid in Reforma, CDMX (Mexico City) – required in office two days a week.

Company

Largest independent full-funnel marketing agency in the U.S. managing $4 billion in digital media with 1,200+ employees.

What you will do

• Develop and execute multi-channel performance campaigns to meet acquisition, conversion, and ROI goals.
• Analyze performance metrics using tools like Google Analytics and optimize campaigns for efficiency.
• Target audiences through data analysis, A/B testing, and segmentation.
• Collaborate with creative teams on ad creatives and landing pages.
• Manage budgets across campaigns, ensuring cost-efficiency.
• Stay updated on trends and provide reports with actionable insights to stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 2-3+ years in performance marketing with focus on user acquisition and ROI-driven campaigns.
• Expertise in Google Ads, Facebook Ads Manager, Google Analytics, Adobe Analytics.
• Advanced skills in Excel, PowerPoint, Google Suite; manage $30k+ monthly budgets.
• Strong analytical and communication skills for cross-functional collaboration.
• Ability to thrive in fast-paced environment.

Nice to have

• Master's degree or certifications (Google Ads, Facebook Blueprint).
• Client management, ecommerce, agency experience.

Culture & Benefits

• Unlimited PTO plus 16 paid holidays for work-life balance.
• Healthcare including major medical, dental, vision; life insurance.
• Savings fund with 10% employer match (10% employee contribution).
• Parental leave: 16 weeks 100% paid for birthing parents, 6 weeks for non-birthing.
• Learning: LinkedIn Learning, mentorship, leadership programs.
• Perks: Thankful giving, equity, flexible hybrid model.