Programmatic Media Strategist

TL;DR

Programmatic Media Strategist (Programmatic Advertising): Owning execution, performance, and growth of programmatic campaigns across client accounts with an accent on strategy development, multi-channel campaign management, and client communications. Focus on optimizing DSP activations for display, video, CTV, DOOH, audio, delivering data insights, and leveraging AI technologies for enhanced processes.

Location: Remote - Colombia

Company

Tech-enabled growth marketing firm at the intersection of marketing, consulting, and data intelligence, offering services like SEO, Paid Media, Programmatic, and proprietary platform nova for revenue growth and brand recognition.

What you will do

• Collaborate with specialists, planning, marketing sciences, and account teams to develop and execute programmatic strategies
• Create, onboard, and manage campaigns in self-serve DSPs across mobile, display, video, CTV, DOOH, and audio channels
• Identify audience and data partners, curate and negotiate media inventory with vendors
• Lead client communications as programmatic expert, monitor pacing, deliverables, and account health
• Integrate reporting APIs, monitor KPIs, deliver weekly insights and analysis
• Handle operations like trafficking, pixel creation, A/B tests, and utilize Nova ecosystem and AI tools

Requirements

• Proficiency in spoken and written English at an advanced level
• In-depth hands-on experience with programmatic platforms, DSPs, SSPs, ad exchanges
• Strong data analysis skills to interpret metrics, optimize campaigns, and drive decisions
• Understanding of digital marketing across mobile, display, video, OTT, CTV, audio
• Knowledge of ad creative best practices, audience targeting techniques in DSPs
• Excellent communication, collaboration, organizational skills, attention to detail
• Familiarity with ad tech tools, ad servers, verification, trafficking systems

Culture & Benefits

• People-first culture valuing diversity, backgrounds, and experiences
• Autonomy, integrity, grit in a growth-obsessed team demanding innovation and results
• Collaboration with international team members
• Equal Opportunity Employer focused on inclusion and impact