Paid Social Strategist

TL;DR

Paid Social Strategist (Meta/TikTok): Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, Reddit to grow new customers, revenue, and LTV with an accent on data-driven decisions, creative testing, and automation. Focus on designing practical tests, scaling winning ideas, applying platform features like Advantage+ and Bliss Point insights, and optimizing multi-channel strategies.

Location: 100% remote in USA (West Coast preferred)

Salary: $80,000-95,000 + incentive pay (RevShare) and annual bonus

Company

Largest independent full-funnel marketing agency in the U.S. with $4 billion in digital media under management and 1,200+ employees.

What you will do

• Turn client business goals into clear Paid Social plans across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade-offs, report results tied to business impact.
• Pair Paid Social expertise with multi-channel understanding (Search, Commerce, CRM, Creative) and document best practices into playbooks.
• Use platform automation (Meta Advantage+, TikTok Smart Performance, Pinterest Performance+) and Bliss Point tools for budgeting, testing, and optimization.
• Design tests (holdout/lift or A/B), maintain data health (pixel/CAPI, GA4), and connect media to revenue, CAC, LTV.
• Act with owner mindset: reduce waste, adopt better ways of working, seek feedback, and drive innovation.

Requirements

• 5+ years managing Paid Social across Meta and TikTok; Pinterest, Snapchat, or Reddit a plus.
• Hands-on with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+, audience design, creative testing, basic catalog/DPA.
• Comfortable with GA4 and platform analytics; ability to design tests and link media to revenue metrics.
• Senior stakeholder-ready communication, storytelling, influence across functions, client-facing presence.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit.

Culture & Benefits

• Unlimited PTO + 20 paid holidays for work-life balance.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: 4% match on contributions.
• Perks: Fringe, Forma, unlimited telemedicine/teletherapy, Thankful giving, equity.
• Parental leave: 16 weeks (birthing parents), 12 weeks (partners) at 100% pay.
• Learning: On-demand resources, mentorship, leadership programs.