Sr Product Management Analyst (Ecommerce)

TL;DR

Sr Product Management Analyst (Ecommerce): Driving conversion optimization across the global direct-to-consumer eCommerce ecosystem with an accent on reducing friction from Product Detail Pages through Checkout. Focus on building scalable PDP templates, simplifying checkout flows, and leading A/B testing to improve completion rates and revenue per visitor.

Location: El Segundo, California (Hybrid)

Salary: $92,000 – $110,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, including Barbie and Hot Wheels.

What you will do

• Shape the product roadmap for the lower-funnel eCommerce experience to align with business priorities and customer needs.
• Own the discovery and assessment of high-impact opportunities using data and experimentation to reduce checkout friction.
• Develop and optimize scalable PDP templates to improve product evaluation and add-to-cart rates.
• Drive checkout optimization to increase completion rates by simplifying flows and resolving failure points.
• Lead end-to-end A/B testing and experimentation, defining hypotheses and success metrics.
• Collaborate with engineering to ensure high site performance, focusing on page load times and transaction success rates.

Requirements

• 4+ years of product management experience in eCommerce or DTC.
• Proven track record of improving conversion rates in PDP and/or checkout experiences.
• Strong analytical skills with a focus on funnel analysis and experimentation.
• Ability to prioritize effectively and make thoughtful trade-offs in ambiguous environments.
• Strong stakeholder management and influencing skills.
• Must be based in or able to work from El Segundo, California.

Nice to have

• Experience with Shopify or similar eCommerce platforms.
• Familiarity with Optimizely, GA4, or Quantum Metric.
• Technical fluency to partner effectively with engineering teams.
• Experience across multiple funnel areas (merchandising, post-purchase).

Culture & Benefits

• Flexible work model combining in-person collaboration with flexibility.
• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture dedicated to belonging and respect.
• Performance-driven environment focused on innovation and ownership.