Principal Data & AI Systems Lead (Marketing Futures)

Location: San Diego, California, United States

Base pay: $191,000–$258,500 per year, plus potential cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform providing products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Design and build AI-powered marketing automation workflows for creative testing, budget optimization, and predictive bidding.
• Develop performance dashboards, analytics frameworks, and automated reporting pipelines measuring AI adoption, time savings, cost savings, launch speed, and performance lift.
• Oversee the Marketing AI Lighthouse pilot portfolio and transition validated pilots into enterprise-scale capabilities.
• Integrate AI tools and platforms with the marketing technology stack to support high-concurrency workflows.
• Partner with product, engineering, marketing technology, data science, and channel teams to scale segmentation, first-party data strategies, and AI-driven personalization.
• Create automation playbooks and toolkits that enable channel teams to self-serve proven AI workflows.

Requirements

• 8+ years of experience in marketing analytics, marketing operations, or data-driven growth marketing, including at least 3 years building AI-powered automation workflows.
• Experience architecting and deploying production-grade automation infrastructure on GCP, AWS, or Azure.
• Strong proficiency in data modeling, customer segmentation, analytics tools, dashboards, attribution models, incrementality testing, and marketing measurement.
• Hands-on experience integrating AI tools with marketing technology stacks, APIs, ADKs/SDKs, and platform AI capabilities.
• Proficiency in Python, SQL, or similar tools for data analysis and automation scripting; experience with no-code/low-code platforms such as Cursor or Claude Code is required.
• Ability to collaborate cross-functionally and translate complex data insights into actionable recommendations for non-technical stakeholders.

Nice to have

• Experience in fintech, SaaS, or regulated industries.

Culture & Benefits

• Competitive compensation with performance-based rewards.
• Eligibility for a cash bonus, equity rewards, and employee benefits.
• Work focused on piloting and scaling AI-enabled marketing capabilities across a global organization.