BI Analyst

TL;DR

BI Analyst (Marketing Analytics): Analyze multi-channel data to identify trends, anomalies, and opportunities tied to key business outcomes like revenue, CAC, LTV, and MER with an accent on measurement frameworks, attribution, and data quality. Focus on owning end-to-end tracking implementation, QA processes, and translating insights into actionable recommendations for enterprise accounts.

Location: Remote in AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA or office in Boston

Company

Boston-based integrated digital marketing agency partnering with startups, public companies, and non-profits using data-driven strategy and creative.

What you will do

• Analyze multi-channel data for trends, anomalies, and opportunities linked to revenue, CAC, LTV, and MER.
• Own measurement frameworks, conversion tracking, and attribution logic across Google Ads, Meta, LinkedIn, TikTok, and CRM.
• Lead Google Tag Manager implementation, tag optimization, and server-side tagging.
• Perform QA on tracking, reporting, and data flows; maintain event taxonomies and UTM structures.
• Deliver actionable insights, support deep-dive analyses, and build performance dashboards.
• Partner cross-functionally with Strategy, Paid Media, Client Services, and Analytics teams.

Requirements

• 6+ years in ad operations, digital analytics, or conversion tracking
• Advanced Google Tag Manager and GA4 implementation experience
• Deep multi-touch attribution and cross-channel measurement knowledge
• Browser tracking, cookies, debugging tools (Google Tag Assistant, Chrome DevTools, Meta Pixel Helper)
• JavaScript for custom tagging; data layer strategies
• CRM integrations (HubSpot, Salesforce); consent management and privacy compliance

Nice to have

• Server-side tagging environments
• Offline conversion tracking

Culture & Benefits

• Remote or Boston office option with PTO that increases yearly, 14 holidays, Summer Fridays.
• 401K with 4% match, life insurance, short-term disability, healthcare (80% medical/dental covered).
• Commuter benefits, continuing education via webinars, courses, and conference funding.
• Emphasis on diversity, inclusivity, equal opportunity, and collaborative environment.