Analytics & Conversion Tracking Specialist (Performance Marketing)

TL;DR

Analytics & Conversion Tracking Specialist (Performance Marketing): Owning the technical measurement layer across client accounts to ensure accurate tracking and attribution for paid media with an accent on data infrastructure and technical implementation. Focus on implementing GTM (client and server-side), GA4, and pixel configurations, and resolving data discrepancies between ad platforms and analytics tools.

Location: Remote, FL, USA

Company

hirify.global is a fully remote performance marketing agency founded by former Google leaders, working with growth-stage and enterprise brands.

What you will do

• Implement end-to-end conversion tracking using GTM (client and server-side), GA4, and pixel configurations.
• Build and maintain GTM containers, including tags, triggers, variables, and data layer configurations.
• Ensure accurate attribution from click to conversion across Google Ads, Meta, and other paid platforms.
• Troubleshoot data discrepancies between ad platform data and analytics to support media buyers.
• Audit existing tracking setups to identify and resolve gaps or misconfigurations.
• Develop tracking implementation playbooks and QA checklists to standardize agency processes.

Requirements

• 3+ years of hands-on experience with conversion tracking and analytics implementation in an agency or performance marketing context.
• Deep proficiency with Google Tag Manager (GTM), including independent server-side setup.
• Strong working knowledge of GA4, Google Ads conversion tracking, and Meta Pixel / CAPI.
• Experience supporting paid media teams and understanding attribution models.
• Ability to communicate technical tracking issues clearly to non-technical stakeholders.
• Must be based in the USA

Nice to have

• Familiarity with Looker Studio, BigQuery, or similar data tools.
• Exposure to server-side tracking solutions such as Stape or Elevar.
• Working knowledge of first-party data strategies and cookie consent frameworks.

Culture & Benefits

• Fully remote work environment.
• High degree of autonomy and ownership over the technical measurement layer.
• Collaborative, lean, and high-performing team culture.
• Opportunity to work with growth-stage and enterprise-level brands.