Content Marketing (SaaS)

TL;DR

Content Marketing (SaaS): Developing and executing a content strategy to support demand generation, thought leadership, and brand awareness for SMB and Enterprise segments with an accent on multi-channel B2B content and regional localization. Focus on building regional content calendars, optimizing digital presence for SEO, and coordinating with global teams to drive pipeline growth.

Location: Munich, Germany

Company

hirify.global supports businesses of all sizes in their digital transformation journey through reliable and sustainable automation processes.

What you will do

• Develop and execute a regional content strategy and calendar tailored to SMB and Enterprise audiences.
• Create original B2B assets including blogs, whitepapers, infographics, videos, and customer case studies.
• Manage the localization and transcreation of global marketing assets to ensure regional relevance.
• Collaborate with PR and Digital SEO teams to optimize organic visibility and increase conversion rates.
• Partner with product marketing and sales to support go-to-market strategies for new solutions.
• Track performance and report on ROI to optimize future content initiatives based on data.

Requirements

• Minimum 3 years of experience in B2B marketing within the technology or SaaS sector.
• Fluency in English and German (written and spoken) is required.
• Proven success in demand campaign management and account-based marketing (ABM) strategies.
• Proficiency with creative tools like Canva and marketing automation platforms (e.g., Eloqua, Pardot).
• Experience with localization technology and processes (e.g., Smartling).
• Must be based in Munich, Germany.

Nice to have

• Fluency in Spanish.
• Experience working within a Global Matrix organization.

Culture & Benefits

• Environment focused on digital transformation and operational efficiency.
• Culture based on values of empowerment, passion, inspiration, and community.
• Opportunity for professional growth within a diverse, global team.
• Collaborative workspace designed to drive innovation and business growth.