Creative Marketing Manager (EdTech)

TL;DR

Creative Marketing Manager (EdTech): Leading day-to-day marketing for the BBC Learning Hub to grow audiences and engage educators and students with an accent on digital campaigns, social media, and email marketing. Focus on executing paid and organic media strategies, managing editorial content, and optimizing conversions for the educational platform.

Location: Must be authorized to work in the United States and based in New York (Hybrid)

Salary: $40 per hour

Company

hirify.global is a world-leading British content company that creates and distributes high-quality storytelling to inform, educate, and entertain audiences globally.

What you will do

• Plan and execute digital marketing campaigns across social media, email, and paid channels including Google and programmatic ads.
• Manage social media presence and create engaging, shareable content tailored for teachers, parents, and students.
• Oversee audience email lists, newsletters, segmentation, and A/B testing to drive traffic to the Hub.
• Contribute to editorial strategy and manage freelance writers and content creators.
• Write and edit blogs and marketing copy that align with the brand voice.
• Coordinate cross-functional projects with content, product, and design teams.

Requirements

• Must be authorized to work in the United States.
• Strong digital marketing skills and experience managing both organic and paid media campaigns.
• Proven ability in creative storytelling and content creation.
• Ability to work in a hybrid setup based in New York.
• Experience managing freelancers and coordinating with cross-functional teams.

Culture & Benefits

• Flexible 35-hour working week.
• 26 days annual leave plus bank holidays, with an option to purchase five additional days.
• Defined pension with up to 10% employer contributions.
• Caring and parenting support, including 24/7 remote GP access and life assurance.
• Inclusive, values-led, and purpose-driven work environment.