Principal Application Engineer (Silicon IP)

TL;DR

Principal Application Engineer (Silicon IP): Providing technical pre-sales support to customers for hirify.global Design IP solutions with an accent on SoC integration and performance evaluation. Focus on aligning IP features with customer SoC requirements and providing technical guidance for successful integration.

Location: ZHUBEI 01 (Travel within AP region may be required)

Company

hirify.global is a leading provider of electronic design automation (EDA) software and semiconductor IP solutions.

What you will do

• Provide direct technical pre-sales support to persuade customers to adopt hirify.global Design IP solutions.
• Interface with customer architects and IP business units to enable evaluation of application-specific IP performance and features.
• Manage regional IP activities in collaboration with the sales team to achieve high customer satisfaction and build strong relationships.
• Collect and provide customer feedback on new and existing Design IP requirements to the R&D business unit.
• Assist customers in the successful integration and usage of Design IP within their SoC.
• Write application notes and review protocol specifications for Design IP.

Requirements

• 10+ years of relative working experience with an M.S. in Electrical/Computer Engineering or a similar degree.
• Proven experience in SoC design and a strong understanding of SoC architecture.
• Experience with DDR, PCIe, Ethernet, or USB subsystem hardware or firmware development, testing, or debugging.
• Deep understanding of DDR, PCIe, Ethernet, or USB protocols.
• Strong written and verbal communication and problem-solving skills.
• Ability to conduct technical meetings, presentations, seminars, and training sessions for customers and sales teams.

Nice to have

• Good understanding of the semiconductor IP marketplace and ecosystem.