Specialist, Brand Strategy (Entertainment)

TL;DR

Specialist, Brand Strategy (Entertainment): Shaping and elevating the Sphere brand across immersive experiences, events, and strategic partnerships with an accent on Exosphere content strategy and cross-functional alignment. Focus on conducting market research, coordinating integrated activations, and developing strategic materials to drive brand growth.

Location: Burbank, CA

Salary: $65,000 — $100,000 USD

Company

hirify.global Co. is a leader in immersive experiences, technology, and media, operating the Sphere venues and MSG Networks.

What you will do

• Define and drive Sphere's Exosphere content strategy and manage campaigns to completion.
• Conduct market research and competitive analyses to inform strategic briefs for brand moments and activations.
• Collaborate with Social, Creative, Studios, Product, and Sales teams to execute brand initiatives.
• Develop strategic materials, including decks and program overviews, in a clear and concise manner.
• Partner with Business Operations to review art and promo content programming on the Exosphere.
• Manage deliverables and deadlines in coordination with the Project Management team.

Requirements

• 3+ years of experience in brand or marketing roles, ideally within entertainment or technology.
• Intermediate proficiency in Microsoft Office (Excel, PowerPoint) and data analysis tools (Tableau).
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced environment with the flexibility to pivot plans.
• Bachelor’s Degree preferred.
• Must be based in Burbank, CA.

Culture & Benefits

• Robust tools and resources for upskilling and professional career growth.
• Commitment to diversity and equal opportunity employment.
• Collaborative, fast-paced environment focusing on cutting-edge immersive technology.
• Focus on employee longevity and talent development.