crmigamingenglishcustomer.iosalesforcesegmentationltvretentiona b testinglifecycle marketing
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Роль четко описана, зарплата прозрачна, но вакансия относится к сфере iGaming, что обычно подразумевает высокий темп работы и специфические риски индустрии.
We are looking for a Retention Manager who will drive player retention, increase LTV, and build long-term relationships with our user base 💡
This is a key role with a direct impact on revenue through segmentation, analytics, and lifecycle marketing 📊
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🔥 Responsibilities
📈 Own and develop retention strategy (retention, reactivation, LTV growth)
🧠 Build and manage dynamic user segments
🔍 Analyze funnels (registration → deposit → repeat deposits → churn)
⚙️ Optimize conversion rates across the full player lifecycle
📩 Launch and manage CRM campaigns (push / SMS / email / in-app)
🎁 Develop personalized offers and bonus mechanics
💎 Work with VIP and high-value segments
🧪 Run A/B tests and validate hypotheses
🚀 Identify growth opportunities based on player behavior
🤝 Collaborate with product, marketing, and support teams
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✅ Requirements
🎯 Experience in retention / CRM / lifecycle marketing
🎰 iGaming / betting experience is highly preferred
📊 Strong understanding of key metrics: LTV, Retention Rate, ARPU, Churn, ROI
🧩 Experience with segmentation (including dynamic segments)
🔎 Ability to analyze funnels and identify bottlenecks
🛠️ Hands-on experience with CRM systems (Customer.io, Salesforce, or similar)
🧠 Data-driven mindset and analytical thinking
🇬🇧 English — working proficiency
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➕ Nice to Have
🎁 Experience with bonus systems (FS, cashback, reload, VIP programs)
🌍 Experience in multi-GEO projects (MENA / Asia)
💻 SQL / BI tools knowledge
⚡ Experience with real-time triggers
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💰 Salary
€2,500 – €4,000 net (in-hand)
Depends on experience and expertise
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🎯 Bonus
💸 Performance-based bonus (10–30% of salary)
Based on key metrics:
📈 LTV growth
🔁 Retention rate
💳 Repeat deposit rate
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💼 What We Offer
🏢 Office-based role in Limassol
🎯 Direct impact on business results
⚡ Fast-paced environment with minimal bureaucracy
🌍 Work with international markets
📈 Opportunity to grow with the product
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