Analyst II, Marketing Analytics (iGaming)

TL;DR

Analyst II, Marketing Analytics (Data Analytics): Leveraging data-driven insights to optimize channel strategy across digital marketing ecosystems with an accent on Paid Social, Programmatic, and Paid Search performance. Focus on building analytical frameworks, implementing LLM-driven tools, and driving strategic recommendations through data storytelling.

Location: Headquartered in Boston, MA; must be able to obtain a state gaming license

Company

hirify.global is a publicly traded technology company specializing in regulated gaming and digital sports entertainment.

What you will do

• Optimize channel strategy across Paid Social, Programmatic, and Paid Search ecosystems.
• Develop and maintain structured analytical frameworks to evaluate marketing performance and identify drivers of change.
• Advance the use of emerging technologies, including LLM-driven tools, to improve analytics capabilities.
• Own end-to-end analytics for key marketing initiatives, from opportunity identification to implementation.
• Partner with marketing stakeholders and senior leadership to align on strategy through data storytelling.
• Iterate and maintain data products, including a marketing data agent for KPI reporting.

Requirements

• Bachelor’s degree in Mathematics, Statistics, Computer Science, Engineering, or Business Analytics.
• At least 2 years of experience in analytics or data science.
• Proficiency in SQL, Snowflake, and Excel for large-scale data analysis.
• Strong understanding of A/B testing, experimental design, and analytical testing methodologies.
• Ability to obtain a gaming license issued by the appropriate state agency.

Culture & Benefits

• Innovation-driven environment that actively embraces and integrates AI into operations.
• Collaborative culture focusing on bold ideas and shaping the future of gaming.
• Equal-opportunity employer committed to diversity, equity, and inclusion.