Customer Content Strategy Lead (SaaS)

TL;DR

Customer Content Strategy Lead (SaaS): Defining and governing the lifecycle content strategy for customer onboarding, adoption, and retention with an accent on scalable content systems and message hierarchies. Focus on building reusable content frameworks, aligning content to event-driven journeys, and orchestrating production across global regions.

Location: Atlanta, Georgia - USA (Hybrid)

Company

Global leader in IoT and connected transportation providing web-based analytics and an open platform for fleet management.

What you will do

• Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
• Develop and maintain message hierarchies and value narratives that evolve with customer maturity.
• Design reusable content frameworks to enable scale across regions, segments, and channels without duplicative effort.
• Partner with the Marketing Automation Lead to align content to event-driven journeys and behavioral triggers.
• Translate lifecycle strategy into clear content briefs for Content, Learning, and Localization teams.
• Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or equivalent professional experience.
• 5-8 years of experience in content strategy, lifecycle marketing, or customer marketing.
• Proven ability to design scalable content systems and frameworks across various regions and segments.
• Strong understanding of B2B SaaS customer lifecycles and value storytelling.
• Experience working with marketing automation and behavioral triggers.
• Must be eligible to work in the United States (verified via E-Verify).

Nice to have

• Certifications in content strategy, UX writing, or marketing.

Culture & Benefits

• Flexible hybrid working model supporting both in-person and virtual work.
• Home office reimbursement program.
• Competitive medical and dental benefits.
• Retirement savings program.
• Electric vehicle purchase incentive program.
• Baby bonus and parental leave top-up program.