Ad Monetization Manager (Gamedev)

TL;DR

Ad Monetization Manager (Gamedev): Driving ad revenue growth and ARPDAU for Fish of Fortune with an accent on ad placement strategy, mediation optimization, and player experience. Focus on designing A/B tests for ad formats, managing SDK partner relationships, and balancing ad-vs-IAP trade-offs to maximize LTV.

Location: Hybrid in Tel Aviv

Company

A mobile gaming company developing social gaming experiences that combine creativity, data, and technology.

What you will do

• Manage day-to-day ad revenue performance (eCPM, fill rate, ARPDAU) across rewarded video, interstitial, and banner formats.
• Design and refine ad placement strategies, including segmentation rules, frequency caps, and contextual triggers.
• Conceptualize and implement A/B tests on placements and reward structures to drive rollout decisions.
• Manage mediation platforms (AppLovin MAX) and relationships with ad networks and SDK partners.
• Monitor competitor titles to identify and surface trends in ad placements and formats.
• Collaborate with Product, UA, Economy, and BA teams to align ad strategy with the broader monetization roadmap.

Requirements

• Minimum 1 year of experience in ad monetization, preferably in gaming (Must)
• Hands-on experience with mediation platforms (MAX, LevelPlay, AdMob) and ad networks (Meta, Unity, AppLovin, Mintegral).
• Proven ability to design monetization strategies with a strong focus on the ad-vs-IAP trade-off and protecting LTV.
• Full ownership experience over ad revenue KPIs for rewarded videos, interstitials, and banners.
• Strong analytical, communication, and interpersonal skills.

Nice to have

• Exposure to programmatic/DSP buying or in-app bidding mechanics.
• Background in casual, social-casino, or board game titles.

Culture & Benefits

• Opportunity to shape technology powering experiences for millions of players.
• Environment that encourages experimentation and creative problem solving.
• People-first culture emphasizing collaboration and a love for teamwork.