Director of Marketing Data Program Management (MarTech)

TL;DR

Director of Marketing Data Program Management (MarTech): Leading a large-scale data transformation effort to orchestrate marketing data initiatives across Marketing, Technology, and Analytics organizations with an accent on governance, roadmap leadership, and executive stakeholder engagement. Focus on establishing operating models, resolving data identity/profile management, and translating technical complexity into business-value outcomes.

Location: Columbia, MD (Commuter benefits provided)

Salary: $85 - $95 per hour

Company

hirify.global is a forward-thinking Data, Digital Marketing, and AI Solutions Company dedicated to fueling remarkable outcomes for Fortune 500 clients.

What you will do

• Lead the monthly Marketing Data Decision Forum to drive accountability and document outcomes between Marketing, Technology, and Analytics leadership.
• Design and maintain governance frameworks for data sources, identity resolution, profile management, and campaign dependencies.
• Establish a formal intake and evaluation process for new data requests, replacing ad hoc submissions with structured prioritization.
• Maintain a comprehensive portfolio view and a living roadmap explicitly connected to business value outcomes.
• Prepare and facilitate steering committees, ensuring C-suite and VP stakeholders are equipped to make informed decisions.
• Translate technical complexity from data and engineering teams into executive-ready narratives.

Requirements

• 8+ years of experience in enterprise program management, product management, or strategic operations.
• Proven track record of owning governance structures and executive-level communications in large, matrixed organizations.
• Strong fluency in both business and technical domains, capable of engaging with marketing and engineering teams.
• Experience with data platforms, MarTech ecosystems (CRM, CDP, identity resolution), or large-scale digital transformation.
• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
• Must be based in or able to commute to Columbia, MD.

Nice to have

• Experience in consulting or advisory roles supporting enterprise transformations.
• Familiarity with Azure DevOps, Airtable, or similar portfolio visibility tools.
• Background in high-volume B2C industries such as hospitality, travel, or financial services.
• Exposure to modern data architecture (e.g., medallion architecture, data mesh, CDP integration).
• PMP, PgMP, or SAFe certification.

Culture & Benefits

• Comprehensive health benefits including medical, dental, and vision coverage.
• Financial well-being tools: 401(k) plan, life and disability insurance.
• Paid time off, paid holidays, and flexible spending accounts.
• Commuter benefits and employee assistance programs.
• Dynamic environment at the intersection of cutting-edge analytics and digital marketing.